Quality - Quality is our fundamental motive driving our commitment to providing top level products and services to our customers. We achieve the exceptional quality of our products and services by believing that every individual of the iCoat family be involved with continuous improvement, from frontline production craftsmen to top level executives. Our commitment to this philosophy has enabled iCoat to be a leader in technology standards of the optical industry and has made iCoat the largest independent coating lab in the US.

Performance - Our customers have many choices, and how we perform determines whether they choose us. We aim high, set ambitious goals and deliver results, and we use customer feedback to recalibrate when necessary. We move quickly and make timely, well-reasoned decisions because our future depends on them. We encourage authority where it needs to be, in the hands of the people closest to the customer and the work.

Innovation - We are a company of ideas that are cultivated by a commitment to research and development. The achievements of the past inspire us to always reach for the next innovative, powerful and marketable idea. We seek and share ideas explicitly within the iCoat family, and encourage diversity of experience and opinion.

Opportunity - Our employees' ideas and inspiration constantly create unlimited opportunities. We improve continuously on our products and processes, as a company and as individuals. We practice continuous improvement to expand our knowledge and capabilities, and make our products and services better to help our customers in more efficient manner.

Results - We are a company built on two building blocks- realism and optimism. We project these values in everything we do and pursue aggressive research and development programs to achieve the best possible results for cultivating our processes and state-of-the-art products and services.

Environment, Health and Safety - The R&D team also provides the technical expertise to create and sustain a workplace that is free from hazards, supports safe operations and is unmatched in our shared responsibility to protect our natural environment. The team closely follows health and safety standards to ensure the safety of all the employees working under the umbrella of iCoat.